Promoting your website is one of the key factors of creating a successful website for your company. SEO or Search Engine Optimization is a term used to describe practice and methods to optimize a web site for better representation in search results.

Put in simple terms, SEO involves techniques designed to increase the number of visitors to a website delivered by search engines such as Google, Bing and Yahoo. SEO can make you website more relevant by search engines and increase your website rank in SERP (search engine results page).